Aggregator leads are resold and burned out
The big solar lead brokers sell the same homeowner to a dozen installers, then call it 10 times before you do. By your turn the lead is angry and shopped to death.
Beta access to OpenAI's Ads Manager — first-mover advantage
Win the Solar Buyer Researching Panels & Payback in ChatGPT
AI Ads HQ puts your solar business in front of homeowners researching panels, payback, and incentives inside ChatGPT — plus Google — with creative built to stay clean on every ad platform.
Beta access to OpenAI's Ads Manager · 90-day minimum commitment, then month-to-month
The problem
Why solar installers are losing leads right now
'$0 down / free solar' ads get you flagged
The hooks the industry overuses trip Meta's financial-products rules and platform review. Play it safe and you blend in; play it loose and you get shut off. You need a cleaner edge.
Buyers research for months before committing
Payback period, panel brands, financing, net metering, the tax credit — homeowners ask ChatGPT all of it for weeks, and no installer is in those answers yet.
Why now
ChatGPT just opened its ad platform. Almost nobody knows yet.
This is what a real sponsored result looks like inside ChatGPT — a labeled ad appearing right under the answer, exactly when someone asks about your service:
- OpenAI's Ads Manager went self-serve in May 2026 — and we have beta access.
- The big agencies (WPP, Omnicom, Publicis) are chasing national brands. Nobody is doing this for local contractors.
- Ads appear right when someone asks ChatGPT how to solve the exact problem you fix — high-intent, decision-ready moments.
- First movers lock in the cheapest clicks and the category before it gets crowded.
ChatGPT
Best solar installer near me — is it worth it?
Here are a few well-reviewed solar panels options in your area:
Free Solar Savings Estimate
$0-down financing options
25-yr panel warranty
Book online in minutes →
Illustrative example — not a real placement.
Why this works for solar installers
Built for how your customers actually buy
Residential solar is a $15,000–$40,000 considered purchase that homeowners research for weeks or months — payback period, panel brands, net metering, financing, and incentive eligibility. That research now happens in ChatGPT, where a labeled sponsored result for your company can appear at the exact decision moment. And because we build creative that frames savings and incentives as 'may qualify,' you reach those buyers without the policy risk that gets so many solar ads shut off.
How it works
From plan to leads in four steps
01
Free ChatGPT Ads plan
We show you exactly how people in your area are already asking ChatGPT about your service — no call required to start.
02
We build your campaign
We write your ads, set up your ChatGPT Ads beta account, and launch — plus Google as a proven backstop. $997 covers full setup.
03
Leads start flowing
$497/mo flat to manage everything. You fund the ad budget ($1,500/mo for the first 90 days, paid to OpenAI/Google). We optimize weekly.
04
You see the numbers
Monthly reporting on clicks, leads, and cost — so you know exactly what you're getting.
Simple, flat pricing
$997 one-time setup
$497/mo flat management
$1,500/mo ad spend for the first 90 days (paid directly to OpenAI/Google, not to us), then flexible — the 90-day runway gives the campaigns enough volume to prove out
$497/mo is a flat management fee — never a percentage of your ad spend. Your ad budget is paid directly to OpenAI/Google, not to us. Flat $497/mo up to $2,000/mo ad spend; +10–15% on spend above $2,000/mo.
What's included
- ChatGPT Ads campaign built, launched, and managed inside OpenAI's beta Ads Manager
- Google Search & Performance Max running underneath as the performance backstop
- Ad creative, headlines, and landing-page guidance for your offer
- Conversion tracking + monthly performance reporting
- Direct line to your account manager — no call-center
90-day minimum commitment (3 months of management) so campaigns have time to optimize, then month-to-month.
Questions solar installers ask
Can my ads mention savings or the tax credit?
Yes, carefully. We frame incentives and savings as 'may qualify' and point homeowners to verify their own eligibility — which keeps you policy-clean while still capturing that high-intent search. What we won't run is '$0 down / free solar,' because that's what gets accounts flagged.
How is this different from buying solar leads from a broker?
Broker leads are resold to a dozen installers and shopped to death. ChatGPT and Google search leads are yours alone, generated the moment the homeowner is actually researching — exclusive, not recycled.
Is $1,000/mo enough for solar?
It's a real test budget, but solar clicks aren't cheap and the sales cycle is long. We usually recommend stepping toward $2,000–$3,000/mo once the first deals close so the pipeline stays full through the longer close time.
What is ChatGPT Ads?
OpenAI now shows clearly-labeled sponsored results at the bottom of ChatGPT answers for free and Go-tier users in the US. When someone asks ChatGPT about a service you offer, your ad can appear right there. It launched self-serve in May 2026 and is still in beta — which is exactly why being early matters.
Is this instead of Google Ads?
No — it's an edge on top of it. We run Google Search and Performance Max as your proven workhorse and layer ChatGPT Ads as the first-mover advantage. You get both for one flat fee.
How much does it cost?
$997 one-time setup, then $497/mo flat to manage everything. You fund your own ad budget directly to OpenAI/Google — $1,500/mo for the first 90 days so the campaigns have enough runway to prove out, then you can adjust. No percentage-of-spend markup. Management has a 90-day minimum commitment (3 months) so the campaigns have time to optimize, then it continues month-to-month.
How fast do I see results?
Campaigns are typically live within a week of setup. ChatGPT Ads is a new channel with no industry benchmarks yet, so we run it as a test-and-learn alongside Google, which produces leads from day one. That's exactly why management runs on a 90-day minimum — it gives the campaigns enough runway to optimize and prove out.
Why should I trust a new channel?
You're not betting the business on it — Google carries the load while ChatGPT Ads gives you a head start nobody else in your market has. The 90-day minimum commitment is there so we can optimize properly rather than judge a brand-new channel on a single month. Being first is the whole point.
Be the answer when solar installers get searched in ChatGPT
AI Ads HQ puts your business in front of ready-to-buy customers inside ChatGPT — the tool 800M people now ask before they buy — before your competitors even know it's possible.